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To satisfy new search algorithms, legal websites need quality content

The success of a law-firm website is determined by how many clients and potential clients visit the site, spend time there and take action based on what they discover. Over the years, law-firm...

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To satisfy new search algorithms: Panda, Penguin and Hummingbird

Part two of a five-part article: Panda and Penguin are two major changes to the existing Google algorithm made in 2011 and 2012, respectively.   In 2013, Google released a totally new algorithm called...

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To satisfy new search algorithms: ID client personas and clarify their needs

Part three of a five-part article: Before a law firm can create relevant content, it needs to know with whom it is communicating.  In marketing talk, this is called the “user persona” – or target...

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To satisfy new search algorithms: Create relevant content

Part four of a five-part article: Law firms that want to prevent or correct loss of search engine result page rankings and traffic should publish meaningful, original content on a regular basis.  The...

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To satisfy new search algorithms: Use analytics to measure success

Part five of a five-part article: “Take advantage of Google Analytics to collect data that can be used to improve the quality of your webpages – adding more of what works and eliminating what does...

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Successful coaching for lawyers is a process

More than ever before, lawyers are expected to develop new business for themselves and their law firms.  Some lawyers are naturals at business development.  Many others, however, have no idea how to...

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Successful coaching for lawyers: Step two and three

This is part two of a five-part article.  For entire article, see link below. The second step in the business development coaching process is to carefully assess the lawyer’s position within his or her...

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Successful coaging for lawyers: Steps four and five

This is part three of a five-part article.  For the entire article, see the link below. In the fourth step of the business development coaching process, a good coach will help the lawyer come up with...

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Successful coaching for lawyers: Steps six and seven

This is part four of a five-part article.  For the entire article, see the link below. Step six entails creation of a method to track and measure success, using specific deadlines.  How does the lawyer...

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Success coaching for lawyers: Who can be coached?

This is part five of a five-part article.  For the entire article, see the link below. “Not all lawyers can be successfully coached,” said Tarlton.  “Before starting this process ask a few select...

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